Avalanche and Quboid Join Forces to Turn Loyalty Points Into Liquid, Blockchain-Powered Assets

Rewards Rebooted: When Blockchain Meets Brand Loyalty

Imagine earning hotel points that you can trade for skincare discounts, concert tickets, or even crypto—without asking permission. That future is closer than you think, thanks to a groundbreaking partnership between Avalanche (AVAX) and Quboid, a decentralized loyalty platform making waves across Asia and beyond.

By leveraging Avalanche’s high-speed, low-cost Layer 1 blockchain, the collaboration aims to dismantle the outdated model of siloed, illiquid loyalty programs—and rebuild them as open, interoperable, and rewarding ecosystems.

This isn’t just about better points. It’s about rewriting the rules of customer engagement.

Empowering Brands with Their Own Blockchain Nodes

At the heart of this revolution is a radical idea: let brands run their own blockchain nodes.

Quboid’s platform, now upgrading to Avalanche’s QChain network, allows partner companies—from Emami to K Hotels, Tanukiverse, and College Brand Connect—to operate dedicated nodes on the Avalanche subnet. This means:

• Full ownership and control over customer data
• Ability to issue and manage tokenized rewards transparently
• Immunity from centralized platform fees or black-box algorithms

But it gets better. Brands aren’t just saving money—they’re earning it. By participating in network validation, they receive token rewards that offset operational costs, turning loyalty programs from cost centers into self-sustaining profit engines.

As Devika Mittal, Regional Head at Ava Labs, put it: “Blockchain’s speed, cost efficiency, and transparency can significantly elevate loyalty programs.” And with Avalanche capable of 4,500 transactions per second and sub-second finality, scalability isn’t a dream—it’s built in.

A $500 Billion Market Trapped in the Past

The stakes are enormous. Globally, loyalty points represent over $500 billion in value—and growing by $15.6 billion annually. Yet, most of this value sits idle.

Why? Because today’s systems are closed, fragmented, and illiquid. Airline miles can’t be used at pharmacies. Coffee stamps don’t pay for gas. And nearly $100 billion in points go unused every year due to expiration, complexity, or lack of redemption options.

Avalanche and Quboid are attacking this inefficiency head-on. Their solution introduces:

• Liquidity: Tokenized points can be traded, swapped, or converted
• Interoperability: Cross-brand reward exchanges become seamless
• Transparency: No more hidden terms or surprise devaluations

It’s not just convenient—it’s financially empowering for consumers.

From Cost Center to Community Economy

Prakhar Sharma, Founder and CEO of Quboid, frames the mission clearly: “This is a major step toward reinventing loyalty programs from siloed cost centers into community-driven profit centers.”

Instead of brands giving away value with no return, the new model creates two-way economies:

• Consumers earn tokens with real utility and tradability
• Brands gain data ownership, reduced costs, and ongoing network incentives

And because it’s built on a customizable Avalanche subnet, each brand can tailor the experience—whether it’s gamified NFT rewards, staking for higher yields, or exclusive access to events.

With partners already live across healthcare, hospitality, education, and entertainment, the ecosystem is not theoretical. It’s live, growing, and gaining traction.

Why This Matters Beyond Marketing

This partnership is about more than discounts. It’s a blueprint for decentralized customer ownership in Web3.

As brands lose trust in social media algorithms and third-party platforms, blockchain offers a way to own the relationship—securely, directly, and profitably. Avalanche’s infrastructure makes it scalable; Quboid’s interface makes it usable.

And if successful, this model could spread far beyond loyalty—into subscriptions, memberships, identity, and even employee incentives.